MyPrice Magazines was founded in 2006 by M2 Media Group, LLC as a way for consumers to get the absolute best prices for their magazine subscriptions. In conjunction with an exclusive license from priceline.com, MyPrice Magazines allows consumers to Name Your Own Price^® for magazine subscriptions. Additionally, consumers can elect a Buy Now option, leveraging MyPrice Magazines' direct relationships with magazine publishers to access lowest available authorized pricing offered online.

MyPrice Magazines is the first and only publisher authorized dynamic pricing magazine service that empowers the customer by leveraging the true power of the Internet. The bidding and buying process is surprisingly simple, and has already sparked a question asked by many, “Why would you go anywhere else to buy your magazine subscriptions?”

Michael is the co-founder of M2 Media Group and a veteran in the magazine publishing industry. Prior to M2, Michael was a Vice President at Synapse, a division of Time, Inc., where he founded and presided over freebizmag.com, the leading distributor of business and trade publications. Formerly he was Vice President of Circulation at The Petersen Companies — publisher of more than 100 consumer magazines — where he was responsible for more than $100 million of circulation revenue and grew profits by more than 30%. Michael served as part of the Executive Team responsible for buying the company from Robert Petersen, taking the company public and selling the company to Emap, LLC through a stock buyout for a return of nearly $1 billion. Michael has more than 18 years of circulation, publishing and marketing experience. He holds one patent and has authored two additional patents pending. Michael holds a BA from The Colorado College.

Michael is the co-founder of M2 Media Group and has an extensive background in partnership development. Prior to M2, Michael was an Executive Director at Synapse, a division of Time, Inc., where he headed sales and business development for its interactive group. He oversaw one of Synapse's largest partnerships, with Amazon.com, managing operations for 1,000+ consumer magazine titles. Formerly, he was VP of Business Development at Vcommerce Corporation where he helped grow the venture-backed start-up into a leading provider of outsourced e-commerce services. He has also held business development positions at America Online and Cendant Corporation. Earlier in his career Michael was president and founder of TCL Sports, the largest network of corporate sports leagues in Boston. A former business lawyer, Michael holds a BA from Boston College, a JD from Suffolk University, and an MBA from Northwestern University's Kellogg School of Management.

Dave is a former senior circulation veteran in the magazine publishing industry. Prior to M2, Dave was a Vice President, Circulation at Ziff Davis Media, where he presided over Electronic Gaming Monthly, Computer Gaming World and Official PlayStation Magazine. Dave was also a member of the Magazine Directors Advisory Committee (MDAC) and ran for a Magazine Director seat in 2005. Folio Magazine named Dave to its "Top 40 most Influential People in the Industry" in April 2006. Before joining Ziff Davis, Dave was a National Sales Director at Zinio Systems, a leader in digital magazine and marketing services. He was also Director of Publisher Relations at Synapse, a division of Time, Inc., where he co-founded freebizmag.com, a leading distributor of business and trade publications. David has more than 14 years of circulation, publishing and marketing experience. Dave holds a BA from Jacksonville University.

Jim has more than 25 years experience in publishing and circulation. Prior to Sporting News Magazine, Jim spent 7 years as Circulation Director of Dennis Publishing, publisher of Maxim, Stuff, Blender and The Week. During his tenure, Maxim became an explosive brand with more than 12mm readers and circulation of 2.5mm; Stuff quickly followed with an audience of over 5mm and circulation of 1.3mm. Prior to joining Dennis Publishing, Jim was the Group Circulation Director for Cahners Publishing Co., a business unit of Reed-Elsevier. He was responsible for the development of circulation for 22 titles including American Baby, Variety, Sail, Publishers Weekly and Modern Bride. From 1985 to 1991, Jim was VP of Client Relations at Curtis Circulation Co., the largest national distributor of periodicals in the U.S. Prior to that, he held circulation positions at U.S. News & World Report and CBS Magazines, the prior owner of the titles now held by Hachette-Filipacchi. Jim is an active member of the Magazine Division Advisory Committee for the Audit Bureau of Circulations.

Tolman has 20 years of experience operating and advising media companies. He is currently a Managing Director with The Jordan, Edmiston Group (JEGI), a boutique investment bank founded in 1987 and focused on the media and information industries. Tolman serves online media, services and technology companies, as well as broader media firms seeking to integrate interactive content and capabilities into "traditional" media models. Prior to joining JEGI, Tolman was CEO of Internet Broadcasting Systems, a national network of 70 local television Web sites operated in partnership with NBC, Hearst, The Washington Post Company and other major broadcasters. Previously, Tolman held a series of senior executive positions in magazine publishing. He began his career at Lehman Brothers and McKinsey & Company, and earned an MBA from Harvard Business School and a BA in English and a BS in Engineering Physics from the University of California at Berkeley.

Peter has more than 20 years experience in digital media, consumer, technology and travel publishing and a customer-focused philosophy of making the needs of customers, readers and advertisers a top priority. Before Inform, Longo was President of Publishing at Zinio, the leading digital magazine provider with more than 250 magazines and millions of users worldwide. Zinio publishing company clients included Hearst Magazines, Hachette Filipacchi Media, and Time Inc as well as leading publications including Business Week, US News and World Report and Playboy. Prior to Zinio, Longo spent 12 years at Ziff Davis Media Group, most recently as Executive Vice President and Publishing Director. Overseeing Ziff titles like PC Magazine, eWEEK, Ziff Davis Smart Business, The Net Economy and Ziff Davis Internet, among others, he directed all sales for both the internet and print properties as well as marketing, editorial, long-term business planning. Longo was also Sr Vice President and Publisher of PC Magazine, and held

Scot Melland is an experienced e-Business chief executive. He is currently President and CEO of Dice Inc., the leading online recruiting company for technology and engineering professionals, serving more than 8,000 customers and 1.5 million technology professionals each month. Prior to Dice, Mr. Melland was Co-founder, President and CEO of Vcommerce, an e-commerce software and fulfillment services company. From 1996-1999, Mr. Melland served as Senior Vice President, Interactive Services, at Cendant Corporation, where he ran a portfolio of profitable online businesses, including the award-winning sites Match.com (now part of IAC) and Rent.net (now part of HomeStore), and the leading membership club sites NetMarket.com and TravelersAdvantage.com. From 1993-1996, Mr. Melland served as Vice President, Investments & Alliances for Ameritech (now SBC Communications), where he led the company's investments in the media, cable and information industries. Mr. Melland began his career as a management consultant with Mc

Rob is a seasoned business executive with vast experience in online commerce. He is currently President and Chief Executive Officer of SideStep, Inc., the market leader in the travel search industry. He was formerly Vice President and General Manager of the Yahoo! Shopping Group, where he was instrumental in building one of the largest commerce destinations on the Internet, including one of the premiere vertical search sites, Yahoo! Shopping, and Yahoo's travel business. Under Rob's tenure, the company won several major accolades, including Shopping Search Engine of the Year (Search Engine Watch) and top ratings in key Comparison Shopping Reports (Consumer Reports and Forbes). Prior to joining Yahoo!, Rob served as General Manager of Electronic Commerce at the Kleiner Perkins-funded FireDrop, Inc. Prior to that, he served as Cendant Corporation's Vice President of Internet Marketing and New Product Development. Rob has also held various marketing, product and brand management roles at Electronic Arts, Creative Wonders, a Disney/Electronic Arts joint venture, and GolfWeb. In these roles he launched more than 25 consumer-focused Internet and CD-ROM products. Rob is a graduate of the University of California at Berkeley.